Dr. Jarvik is Out as Lipitor Pitchman

A story in todays NYT seems to take great joy in the fact that Dr. Robert Jarvik's role as a pitchman for Lipitor has been found wanting.

Rather than fight with the House Energy and Commerce Committee, Pfizer folded its tent and ended the ad campaign. The committee plans to continue its investigations of the Lipitor marketing campaign and of possible deception in other drug advertising aimed at consumers. We encourage the committee to delve deeply.

Ok, fair enough. But what about investigating the companies that advertise so-called drugs such as "head on", yogurt with "protective bacteria" and flu drugs that are basically homeopathic treatments that are no more effective than water?